06: Rethink Sales - Building Your Brand to Expand, Grow, & Thrive with Pete Canalichio

April 08, 2021 00:45:57
06: Rethink Sales - Building Your Brand to Expand, Grow, & Thrive with Pete Canalichio
Rethink Sales Podcast
06: Rethink Sales - Building Your Brand to Expand, Grow, & Thrive with Pete Canalichio

Apr 08 2021 | 00:45:57

/

Show Notes

Pete Canalichio, Founder and Managing Partner of BrandAlive, joins Mark and Michelle for this weeks Rethink Sales Podcast. They discussed how to make your brand come alive through your sales team and how that benefits those you serve, so you can thrive – and expand – in this new virtual economy. They discussed how to develop a compelling brand story that will help drive your team of sales professionals. Finally, they dove into the idea that "Why" is more important than "What" and "How."

Other Episodes

Episode 0

March 01, 2021 00:56:14
Episode Cover

01: Rethink Sales - Automating Incentive Compensation with Rob Blohm

No one thinks about automating incentive comp until they have to. And by then, it may be too late to take a calm, cool...

Listen

Episode

June 17, 2022 00:07:37
Episode Cover

39: Freative Friday - Looking at the Mirror Image

Join Mark for another Freative Friday as he talks about the creative principle of looking at the mirror image. Connect with us on LinkedIn!...

Listen

Episode

September 14, 2023 00:57:42
Episode Cover

79: Rethink Sales - AI and What It Means for Sales

On this episode of Rethink Sales, Mark and Michelle explore the ever evolving landscape of sales and AI. Prof. Arvind Malhotra, the H. Allen...

Listen