In part two of the Rethink Sales Podcast we continue the conversation with Andrés Hoyos Gómez — diving into how his company, The Beans on Fire, reimagines the entire coffee ecosystem from farmer to cup.
Andrés discusses what it means to build a business grounded in purpose and empathy — from empowering local roasters to supporting Colombian farming communities through education and technology. He also shares lessons that go far beyond coffee: how past success can blind us, why “soft skills” like storytelling and leadership are actually hard skills, and why every transformation requires one simple framework — remember why, forget about it, make it concrete, and then let go.
It’s an honest look at the mindset shifts that make real change possible — in business, leadership, and life.
Happy 'Freative Friday!' This week Mark shares insights from a botched business meeting he had early in his career and how you can better...
Change is never easy, whether big or small. To top that off, it can usually be met with pushback in your organization. In Part...
Join Mark for another Freative Friday as he talks about how to have an effective discovery conversation for creative problem solving (Part 1). Connect...