104: Remember Why, Then Let Go pt 2

In part two of the Rethink Sales Podcast we continue the conversation with Andrés Hoyos Gómez — diving into how his company, The Beans on Fire, reimagines the entire coffee ecosystem from farmer to cup.

Andrés discusses what it means to build a business grounded in purpose and empathy — from empowering local roasters to supporting Colombian farming communities through education and technology. He also shares lessons that go far beyond coffee: how past success can blind us, why “soft skills” like storytelling and leadership are actually hard skills, and why every transformation requires one simple framework — remember why, forget about it, make it concrete, and then let go.

It’s an honest look at the mindset shifts that make real change possible — in business, leadership, and life.