In this two-part conversation, Mark and Michelle sit down with Roland Zelles, former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk, to talk about what it really takes to lead meaningful transformation.
Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry—shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected.
Why do leaders default to what’s comfortable when the future demands change?
How do you create momentum when the stakes are high?
What happens when transformation is treated like a strategy... instead of a survival decision?
If you’ve ever led change, or struggled to get others to follow, this one’s for you.
In this week's Freative Friday episode, Mark looks at the question "Is Field Sales Finished?", and what is happening with the sales field and...
Change is never easy, whether big or small. To top that off, it can usually be met with pushback in your organization. In Part...
On this week's Freative Friday, Mark talks about the difference between artistic and functional creativity. Connect with me on LinkedIn! Mark Donnolo: https://bit.ly/2ZkQbRO SalesGlobe:...
