In this two-part conversation, Mark and Michelle sit down with Roland Zelles, former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk, to talk about what it really takes to lead meaningful transformation.
Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry—shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected.
Why do leaders default to what’s comfortable when the future demands change?
How do you create momentum when the stakes are high?
What happens when transformation is treated like a strategy... instead of a survival decision?
If you’ve ever led change, or struggled to get others to follow, this one’s for you.
Welcome to Freative Friday! This week Mark kickstarts a new series based on the Revenue Roadmap. The Revenue Roadmap is a high-impact approach to...
Welcome back to Freative Friday! This week Mark continues his series on the Revenue Roadmap, continuing his deep dive into the first layer of...
You're running out of time! Join Mark for this week's Freative Friday episode, as he discusses "maximizing the time in your sales tank" to...
