In this two-part conversation, Mark and Michelle sit down with Roland Zelles, former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk, to talk about what it really takes to lead meaningful transformation.
Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry—shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected.
Why do leaders default to what’s comfortable when the future demands change?
How do you create momentum when the stakes are high?
What happens when transformation is treated like a strategy... instead of a survival decision?
If you’ve ever led change, or struggled to get others to follow, this one’s for you.
Back in March when the pandemic struck, most of us couldn’t imagine how it would impact a holiday season eight months in the future....
After recapping their 2021 predictions, Mark and Michelle sat down to discuss what they believe is ahead in 2022 (and beyond). Make sure to...
In this week's Freative Friday episode, Mark discusses the hunter and farmer analogy in sales roles, and dives into another analogy for sales people....
