In part two of this two-part conversation, Mark and Michelle sit down with Roland Zelles, former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk, to talk about what it really takes to lead meaningful transformation.
Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry—shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected.
Why do leaders default to what’s comfortable when the future demands change?
How do you create momentum when the stakes are high?
What happens when transformation is treated like a strategy... instead of a survival decision?
If you’ve ever led change, or struggled to get others to follow, this one’s for you.
Happy Freative Friday! Mark is back to round out the 4-part series on the Sales Discovery Conversation! This week Mark dives into creating vision...
Join Mark for another Freative Friday as he talks about the power of the outsider, bringing on someone new to take a fresh perspective...
Cheers to 'Freative Friday!' Ever felt like sales has you lost in the woods? This week, Mark illuminates the path, revealing how to align...
