In part two of this two-part conversation, Mark and Michelle sit down with Roland Zelles, former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk, to talk about what it really takes to lead meaningful transformation.
Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry—shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected.
Why do leaders default to what’s comfortable when the future demands change?
How do you create momentum when the stakes are high?
What happens when transformation is treated like a strategy... instead of a survival decision?
If you’ve ever led change, or struggled to get others to follow, this one’s for you.
Join Mark for another Freative Friday episode, where he discusses the "Reverse Robin Hood Principle" and upside as it relates to the sales organization....
Welcome to another episode of 'Freative Friday!' In the final episode of our 'Storytelling for Strategic Accounts' series, Mark emphasizes that pinpointing the problem...
In this week's Freative Friday episode, Mark discusses the hunter and farmer analogy in sales roles, and dives into another analogy for sales people....
