In part two of this two-part conversation, Mark and Michelle sit down with Roland Zelles, former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk, to talk about what it really takes to lead meaningful transformation.
Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry—shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected.
Why do leaders default to what’s comfortable when the future demands change?
How do you create momentum when the stakes are high?
What happens when transformation is treated like a strategy... instead of a survival decision?
If you’ve ever led change, or struggled to get others to follow, this one’s for you.
Welcome back to Freative Friday! This week, we're kicking off our series on Storytelling for Strategic Accounts. First up is Engaging our Primal Wiring!...
Join Mark for another Freative Friday as he gives a preview of his new course on LinkedIn Learning - Analytics-Driven Storytelling. Remember to do...
Do you find negotiating difficult? Mark and Michelle talk to Mike Figliuolo about how to prepare and sucsessfully negotiate. Connect with us on LinkedIn!...
