Back in March when the pandemic struck, most of us couldn’t imagine how it would impact a holiday season eight months in the future. Turns out, we weren't asking the right questions about how public health, policy, politics, and technology would affect our lives beyond the initial lockdowns. And here we are.
When faced with a problem to solve or a decision to make, do you ask the right questions? Often, business leaders will analyze trends that are directly related to their companies and industries, but neglect to consider how the intersection of political, environmental, or cultural trends can create challenges as well as opportunities. It begins by asking the right questions.
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