Pete Canalichio, Founder and Managing Partner of BrandAlive, joins Mark and Michelle for this weeks Rethink Sales Podcast. They discussed how to make your brand come alive through your sales team and how that benefits those you serve, so you can thrive – and expand – in this new virtual economy. They discussed how to develop a compelling brand story that will help drive your team of sales professionals. Finally, they dove into the idea that "Why" is more important than "What" and "How."
What can the Final Four teach us about account planning? Join Mark for this edition of Freative Friday as he dives into the world...
Welcome back to Freative Friday! This week, we're kicking off our series on Storytelling for Strategic Accounts. First up is Engaging our Primal Wiring!...
Join Mark for part 2 of the ROSI series, where he sits down to discuss what drives your ROSI (Return on Sales Investment) -...
