Pete Canalichio, Founder and Managing Partner of BrandAlive, joins Mark and Michelle for this weeks Rethink Sales Podcast. They discussed how to make your brand come alive through your sales team and how that benefits those you serve, so you can thrive – and expand – in this new virtual economy. They discussed how to develop a compelling brand story that will help drive your team of sales professionals. Finally, they dove into the idea that "Why" is more important than "What" and "How."
Happy 'Freative Friday!' This week Mark sits down and examines how reframing the conversation for your customer can benefit you and your business! Connect...
Michelle talks with Anita Nielsen, President-Owner of LDK Advosiry Services, about tapping into your humanity and how to sell in a virtual environment.
In this week's Freative Friday episode, Mark discusses the hunter and farmer analogy in sales roles, and dives into another analogy for sales people....