06: Rethink Sales - Building Your Brand to Expand, Grow, & Thrive with Pete Canalichio

April 08, 2021 00:45:57
06: Rethink Sales - Building Your Brand to Expand, Grow, & Thrive with Pete Canalichio
Rethink Sales Podcast
06: Rethink Sales - Building Your Brand to Expand, Grow, & Thrive with Pete Canalichio

Apr 08 2021 | 00:45:57

/

Show Notes

Pete Canalichio, Founder and Managing Partner of BrandAlive, joins Mark and Michelle for this weeks Rethink Sales Podcast. They discussed how to make your brand come alive through your sales team and how that benefits those you serve, so you can thrive – and expand – in this new virtual economy. They discussed how to develop a compelling brand story that will help drive your team of sales professionals. Finally, they dove into the idea that "Why" is more important than "What" and "How."

Other Episodes

Episode 81

September 29, 2023 00:07:12
Episode Cover

81: Freative Friday - Why Your Comp Plan May Not Connect to Your Strategy

Cheers to 'Freative Friday!' Ever felt like sales has you lost in the woods? This week, Mark illuminates the path, revealing how to align...

Listen

Episode

February 10, 2023 00:06:28
Episode Cover

62: Freative Friday - What Drives ROSI?

Join Mark for part 2 of the ROSI series, where he sits down to discuss what drives your ROSI (Return on Sales Investment) -...

Listen

Episode

August 26, 2022 00:08:32
Episode Cover

47: Freative Friday - Free Range Chickens and Pay Caps

In this week's Freative Friday episode, Mark discusses the polarizing topic of pay caps, and what free range chickens have to do with it. ...

Listen